NEWS17 November 2011

Crowd Science adds to Citrus platform

North America Technology

US— Crowd Science has added social and brand targeting features to its measurement and segmentation platform, Citrus, used by online publishers.

The Make It Social feature allows publishers to segment and target audiences based on their engagement with popular social platforms like Facebook and Twitter, while the Brand Target tool enables publishers to gather detailed audience data about consumer awareness or ownership of specific brands.

Crowd Science CEO Corey Leibow (pictured) said: “As our customer base has grown, we have learned that publishers consider social media engagement and brand awareness targeting as essential in helping to drive ad sales and differentiate their audience in the market.”