NEWS24 March 2021

Crowd DNA expands US team

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UK & US – Cultural insights and strategy consultancy Crowd DNA has made two appointments in its New York office.

manhattan new york aerial view

Alyssa Silver, formerly strategist manager at Hall & Partners, has joined Crowd DNA as an associate director in the quantitative team.

Nicole Keklik has joined the strategic insights qualitative team as a senior consultant. She was previously a strategist at The Pineapple Lounge.

Andy Crysell, founder and chief executive, Crowd DNA, said: “We’re delighted to welcome Alyssa and Nicole to Crowd DNA. We have big plans for growing the business in the US in 2021 and beyond, and they really add to the expertise we can offer on the ground in this ever-competitive market.”

The company has also appointed Luzie Richt as a strategic insights consultant, based in the Amsterdam office. In London, Paul White and Sophie Clark have joined as strategic insights director and strategic insights consultant, respectively.

Strat7 acquired Crowd DNA in late 2020.