NEWS13 December 2012

Crimson Hexagon partners with Klout to track influencers

Technology UK

UK — Social media analysis firm Crimson Hexagon has announced the integration of Klout influence scores with its ForSight platform in an effort to better understand the value of key individuals in social media.

Klout scores become a standard component of the ForSight platform and are available to all current Crimson Hexagon customers, enabling them to perform analysis of social media posts by key individuals.

Matthew Thomson, VP of business development at Klout, said: “Crimson Hexagon is used by entertainment clients who are increasingly looking at Klout Scores as a factor in making casting and hiring decisions. We really look forward to seeing how customers of all kinds use this influence data to fine-tune their social media marketing strategies.”