NEWS21 June 2018

Crimson Hexagon adds customer care tool

Innovations News North America

US – AI-powered insights business Crimson Hexagon has launched a machine-learning customer care solution to automatically classify customer inquiries at scale.

Brightview for Customer Care handles inquiries from any source – social media, emails, chat logs, call transcripts – and routes them to the appropriate system, reducing handling time.

This compares with more traditional customer care situations where companies could monitor owned direct social channels only.