NEWS9 June 2020
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
UK – Fewer people are repeatedly following news about Covid-19, according to Ofcom’s tenth weekly study on how the public are acting on news and information during the pandemic.
The study, based on a survey of 2,000 people between 29th and 31st May, found that 7% of people were accessing news about Covid-19 20 times or more a day, compared with 24% in the first week of Ofcom’s research.
But nine in ten people were still accessing pandemic-related news at least once a day, according to the latest survey.
Reports of seeing misinformation in the past week about Covid-19 was at 38% in the latest survey, down to its lowest levels since the first was carried out between 27th and 29th March.
In comparison, 46% saw misinformation in the first week of the research, with the proportion of respondents reporting specifically seeing conspiracy theories about the 5G mobile network’s links to Covid-19 climbing to 50% by week three.
The latest study found 30% of respondents had seen claims about 5G in the past week.
The NHS remains the most trusted source of information, according to Ofcom’s survey, with 92% trusting the information the health service provides.
Ofcom’s latest research found the public considered “Staying at home as much as possible”, “Maintaining social distancing when outside” and “Washing hands regularly and thoroughly” the three most important pieces of official advice.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
From the latest @ImpactMRS, Joanna Swash, group chief executive at @Moneypenny talks to Jane Simms about her focus… https://t.co/gUoLpg2zFC
Streaming reaches record high in the US https://t.co/921fqNK5hq #mrx #marketresearch
BMG Research moves into London office https://t.co/rSJLxDPZNN #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Senior Research Executive (Quantitative) – Companion Animal Insights
to £35,000
Resources Group
Qualitative Research Manager – Leading Public Affairs Team!
To £38,000 + Industry–Leading Benefits!
Resources Group
Analytics Associate Director – Consumer CX – Key Tech client
£50,000–£60,000 + Bens
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Related Articles
RT @DanielleDDTodd: Haven't popped in your two cents yet? Do it now!
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments