NEWS11 October 2012

CoolTool unveils ‘Expedia for MR’ offering

North America Technology

US— A new web-based marketplace offering market research has been launched. claims to eliminate “long, complicated and expensive” operations from the research process. aims to allow research buyers to choose and cooperate with suppliers through a single platform, while agencies can buy or sell any of their services through the site.

The service is a “free and open” platform that allows visitors to buy and sell methodologies, questionnaires and related research tools and services.

CEO Dmitry Gaiduk said: “We created CoolTool because we truly believe that digital market research offers great opportunities and benefits. What Expedia did to the travel industry, we’re bringing to market research. Having developed a comprehensive web-based platform we offer solutions to start your brand new market research life.”