Consumer insight revenue up 4% to £2.4bn in 2010, says WPP

Headline operating profit was up 19.2% to £234.8m, which equates to 9.7% of revenues – a margin improvement of 110 basis points on last year.

The division, which houses agencies such as TNS, Millward Brown, Added Value and Lightspeed Research, experienced a stronger second half than first half, with revenue up 6.9% and 5.3% in the final two quarters of the year, compared to 2.7% in the first six months.

Group revenue – including advertising and media investment management, branding, PR and specialist communications contributions – was £9.3bn, up 7.4% of 5.3% like-for-like.