Consumer insight division is WPP’s slowest growing
The consumer insight division, which is made up of Kantar, TNS, Millward Brown, Added Value and Lightspeed Research among others, saw revenue grow 1.9% to £593.2m in Q3 and 1.5% to £1.77bn for the year to date.
WPP said that, compared to the second quarter, revenue growth strengthened across all sectors “except consumer insight, within which custom research remains the drag, particularly in mature markets”. On a constant currency basis, third-quarter revenue growth for the insight division stood at 0.7% – or 2% for the first nine months of the year.
Group revenue for the third quarter was up 9% to £2.46bn and up 7.1% to £7.17bn for the first nine months.
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