NEWS6 March 2007
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Insight & Strategy
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NEWS6 March 2007
News in brief
Future Information Research Management (Firm) has rebranded as Confirmit – the name of its online survey and reporting tool.
Kjell Øksendal, vice president of marketing, told Research: “Confirmit has a higher market awareness than Firm and so its natural to align our entire business around the platform.”
Author: Matthew Secker
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