NEWS26 March 2020

Comscore reports in-home data use surge

Covid-19 Media News North America

US – Cross-platform media measurement company Comscore has released figures showing how in-home data use has risen as millions of people are working from home and schools are shutting amid the Covid-19 pandemic.

According to Comscore’s Total Home Panel data, average in-home data use is up 18% so far in March 2020 compared with the same amount of time in March 2019.

The most notable device-level data use increases seen so far are for mobile phones, smart speakers, connected TVs and streaming boxes/sticks.

Specifically gaming consoles (+48%), smart speakers (+44%), streaming boxes/sticks (+38%) and connected TVs (+37%) all saw significant year-over-year increases.

Bill Livek, CEO, Comscore said: “If the current quarantines continue across the country, we expect this upward data usage trend to continue, as consumers shift their work, school, information gathering, shopping and entertainment habits amid the Covid-19 crisis.”