This covers its reporting of digital campaign age, gender, behaviour-based ethnicity demographics and the resulting reach, frequency and GRPs (Gross Point Rating).

ComScore is the first company to offer MRC-accredited viewable GRP for desktop display and video campaigns.

Josh Chasin, chief research officer, comScore said: “Over the past five years, the viewable GRP has been the holy grail in digital measurement, so this accreditation is a significant achievement. It underscores our commitment to transparency, disclosure and operational excellence.”