NEWS21 April 2016
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US – Cross-platform measurement company comScore has been given Media Rating Council (MRC) accreditation for its Campaign Essentials Audience Module.
This covers its reporting of digital campaign age, gender, behaviour-based ethnicity demographics and the resulting reach, frequency and GRPs (Gross Point Rating).
ComScore is the first company to offer MRC-accredited viewable GRP for desktop display and video campaigns.
Josh Chasin, chief research officer, comScore said: “Over the past five years, the viewable GRP has been the holy grail in digital measurement, so this accreditation is a significant achievement. It underscores our commitment to transparency, disclosure and operational excellence.”
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