NEWS5 April 2012

ComScore Media Metrix makes Thai launch

Asia Pacific Technology

THAILAND— ComScore has launched its Media Metrix audience measurement service in Thailand.

Joe Nguyen, ComScore’s vice president for Southeast Asia and India, said: “Across the region and the globe, advertisers, publishers and agencies share a common need for access to accurate and reliable insights into today’s digital consumer in order to develop effective marketing strategies and grow their businesses.”

The first release of Thai data found that social networking represented the most-engaging online activity, accounting for 29.8% of total time spent online in February, while portals and entertainment content reached the largest percentage of online visitors with 98% of the country’s web population visiting these categories during the month.