NEWS28 September 2017

ComScore launches targeting suite

News North America

US – ComScore has announced a new product, Activation, to help advertisers, agencies and media companies improve audience targeting.

It uses data from comScore’s planning and measurement products to create audience segments that can be deployed in client’s advertising platforms.

Activation is currently available in more than 15 ad tech platforms, including Adobe, AppNexus, Centro, Salesforce, Tru Optik and Videology.

Dan Hess, executive vice-president of products at comScore, said: "The media industry is moving in the direction of advanced audience segmentation and more intelligent, quality campaign delivery.

"Activation provides our clients with a number of ways to find and activate their most valuable audience segments based on consumers’ behaviours across all platforms as well as to ensure ads will be delivered in quality, brand safe environments."