NEWS26 May 2016

ComScore gains ABC accreditation

Media News UK

UK – Cross-platform measurement company comScore has been certified by the Audit Bureau of Circulations (ABC) for Content Verification.

This is part of comScore’s Campaign Essentials which offers unduplicated impressions accounting across target audience, viewability, invalid traffic, brand safety and geography among other dimensions.

Duncan Trigg, comScore senior vice-president of advertising effectiveness, said: “We are committed to providing the highest level of brand safety for advertisers, minimising the risk of ad misplacement and protecting brand reputation. We are pleased to receive this accreditation again this year as it highlights our commitment to bring transparency to the industry.”