NEWS23 December 2019

Comscore expands Gower Street Analytics partnership

Data analytics Leisure & Arts News North America

US – Media measurement business Comscore has announced that Gower Street Analytics film comparisons are now available to subscribers of Box Office Essentials and International Box Office Essentials.

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The new feature is an expansion of the partnership between Gower Street and Comscore which has been established since 2015.

Film comparisons are managed by Gower Street’s data scientists and film analysts using data from Comscore Box Office Essentials. Gower Street’s methodology gives film comparisons for releases at all scales, including limited release films.

Dimitrios Mitsinikos, chief executive officer at Gower Street, said: "Comparisons are an integral part to the theatrical side of our business as they provide context and scale about potential, upcoming and current releases. The right set of comps is a very powerful instrument in the hands of movie executives. Forecast, our theatrical predictive analytics platform, has well over 22,000 comparison titles, with approximately 2,000 new comps added every month."