ComScore boosts Mobile Metrix in India

By adding Android mobile panel data its measurement of mobile audiences in India can include new segments for age and gender.

Kedar Gavane (pictured), vice-president, India at comScore said: "As part of our continued commitment to improve data accuracy and adapt to the rapid growth of mobile in the India market, we are introducing mobile panel data which will enable more granular insights into audiences and their content consumption across devices and platforms.”

ComScore MMX Multi-Platform and Mobile Metrix combine data from desktop and mobile consumer panels with data from the comScore census network.