NEWS11 April 2017

ComScore adds Twitter campaign metrics to core offer

News North America

US – ComScore has announced that key campaign delivery metrics for Twitter ads, such as demographics, reach and frequency, will be available in its validated Campaign Essentials (vCE) offer. 

Person using Twitter app on phone

According to the announcement, reporting for US campaigns will soon include measurement of Twitter ads that run on mobile devices, with reporting to be made available in Spain, Canada and the UK later this year. 

“With 70 percent of social media consumption now occurring on mobile apps, we’re pleased to add key campaign delivery metrics for Twitter mobile ads into vCE,” said Gabe Goldstein, senior director of product management at comScore.

“This enhancement brings greater transparency to advertisers and agencies regarding their cross-platform campaigns, filling key gaps in the measurement of walled gardens.”