NEWS5 July 2017

ComScore accredited for video viewability

News UK

UK – Cross-platform measurement company comScore has been the first company to be awarded the ABC certification for video viewability measurement according to Jicwebs standards.

This certificate builds on existing ABC-accredited offerings for validated Campaign Essentials (vCE) Viewability for Display and vCE Content Verification. 

Martin Bromfield, comScore, vice-president advertising EMEA, said: “Video is an integral piece of advertising budgets today, and it’s essential that advertisers and their agencies better understand their video ad performance and whether that ad had the opportunity to be seen.

“We are pleased to receive the first vCE video viewability certification from ABC, as it underscores our commitment to delivering a solution that aligns not just with our clients’ needs but with the rigorous standards set forth by industry bodies.”