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NEWS18 February 2016

ComScore 2015 revenue up 13% with new TV measurement product in pipeline

Financials Media News North America

US – Cross-platform measurement company comScore reported a 13% increase in revenue for 2015, taking it to $368 million. However it recorded a pre-tax loss of $5m.

It achieved a record fourth quarter with revenues of $98m, up 8% compared with the same quarter in 2014.

The company has completed its merger with Rentrak in this financial period and product changes are in the offing.

It announced plans to introduce a new cross-platform TV measurement product, to take on Nielsen’s TV ratings. The product will have information on TV and connected device viewing on a monthly basis and “combine scale with smarter methodology”.

CEO Serge Matta said the syndicated measurement service "will have person-level reporting across linear TV, time-shifted TV, over-the-top and digital video with advanced demographics and a broad range of measures for national and local markets."

 Its Total Home Panel will expand significantly from 4,000 active devices to 60,000 by the summer and 300,000 by the end of the year.

Nielsen responded to the news in a statement: “Nielsen has the only total audience measurement, comparable across all screens, available to the market now. All of our data is fully representative of the US population, and we deliver truly independent measurement.”

@RESEARCH LIVE

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