NEWS11 August 2010

Compete dubs John Bremer new chief research officer

North America People

US— John Bremer has been appointed the new chief research officer at Kantar’s web analytics business, Compete.

He joins Compete from Harris Interactive where he was both co-director of the Harris Interactive Center for Innovation and head of research methodology/global representativeness. Before joining Harris Bremer was a research associate at advertising agency DDB Needham.

Bremer will be responsible for the delivery of Compete’s projection and normalisation methodologies, overseeing data quality and he will serve as the company’s “primary expert on digital research approaches, models and techniques”.

Upon his appointment Bremer said: “The information we deliver is critical to marketers, especially when it is integrated with other data types, and we’ve only scratched the surface of what’s possible as our insights are used in concert with other best-in-class qualitative and quantitative data partners.”

During Bremer’s early work in academia he was a senior research assistant to James Heckman, and projects on which Bremer worked were cited within Heckman’s 2000 Nobel Prize in Economics.