The new division, headed by managing director Cory Inglis, will offer qual, online quant, deliberative and collaborative services to clients in the UK market and abroad.

Inglis joins the firm following spells with Huntsworth Health as director of strategic brand planning and MR agency Brand Health International where he was a director. He also worked on the clientside in a range of roles at pharma company Novartis.

Open Health CEO David Rowley (pictured) said: “Understanding our customers is at the core of everything we do. In Cory we have a unique talent and skillset that is able to both get into the minds customers, but also recognises how that can be used to develop meaningful communication strategies.”