Face said that the office was being opened to service its “growing number” of clients in the US and South America, which include the likes of Nokia, Unilever and Coleman Camping.

The firm’s managing director Job Muscroft said: “Moving into the US and South American markets is a crucial part of the Face growth strategy. We have found ourselves increasingly in demand by US clients, therefore setting up an office in New York is a natural step. I am delighted that Face’s most experienced research director, Philip McNaughton, has agreed to set up the office and grow the US operations.”

As well as announcing the launch of the New York office, Face has appointed Crystal Evans as associate research director and Ludwig Duran as senior research executive in the UK.

Evans was previously at Opinion Leader while Duran joins from FreshMinds Research.