Cobalt Sky takes 25% stake in Discovery’s Thinking Shed

UK— Discovery Group, owner of Discovery research, has sold a 25% stake in its online qualitative evaluation tool, The Thinking Shed to technology specialists Cobalt Sky.

Res_4007598_Ken_Parker

The deal makes the tool a separate limited company, three years after it was first launched. Major clients such as Shell will be unaffected by the transition and Discovery will retain 75% of the business, according to a statement.

Discovery Group co-founder Ken Parker says the deal is an ‘important development [that] will allow us all to be proactive in the future development and continued success of the tool”.

Cobalt Sky specialises in providing IT services to the market research industry. Its managing director Raz Khan says the partnership with The Thinking Shed “is a great opportunity to broaden our scope… [and] will enable us to provide leading-edge solutions that meet the needs of this dynamic industry.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments

Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts