NEWS1 June 2016

CNBC partners with GlobalWebIndex to study digital consumers

Media New business News UK

UK — Business news network CNBC International has announced a multi-year partnership with GlobalWebIndex to study digital consumers. 

Through this collaboration, CNBC is hoping to improve its understanding of its audience of global business leaders and investors. 

Last month, CNBC International unveiled a full-service, in-house commercial agency CNBC Catalyst, as part of a full re-launch of its international ad sales team and content studio. This re-launch also included a bolstered data and insights team. 

“Our partnership with GlobalWebIndex will substantially increase the level of data we can interrogate," said David Evans, head of data and insight at CNBC Catalyst.

"Its digital analytics will also help us to demonstrate the wide number of ways that the CNBC audience engages with our best-in-class business news content. Data and insight is in the DNA of CNBC Catalyst. Our collaboration with GlobalWebIndex will enable to show our partners how and why CNBC remains the number one business news network around the globe.”