NEWS9 March 2016
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
US – Chief marketing officers stayed in their roles for an average of 44 months in 2015 – down from 48 months the previous year – and the first decline in 10 years, according to executive search company Spencer Stuart.
The CMO tenure data is from analysis of the tenures of CMOs from 100 of the top US advertised brands as of December 31, 2015.
Greg Welch, consultant in the Spencer Stuart Marketing Officer Practice, said: "It’s easy to focus solely on the fact we're seeing shorter CMO tenures, which is telling, but I think equally compelling is that 30 companies of the 100 in our study have new senior marketers at the helm."
"The industry-wide impact of having nearly one-third of the top CMOs new to their roles is significant, given the incredible influence and buying power that today’s top CMOs wield."
Of the 30 new CMOs, 22 ( 73%) are moving into the top marketing job for the first time. This is consistent with the remaining companies on the list, where 51 of the 70 CMOs ( 73%) were first-time CMOs when they were named to their current role.
Diversity is still an issue: 10 of the new CMOs ( 33%) are female, while of the remaining CMOs on the list, 14 of 70 ( 20%) are female. Four of the 30 new CMOs are diverse ( 11%), compared with eight of the 70 remaining CMOs ( 12%).
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
It is important to recognise and embrace the benefits of working in the market research industry, writes Louise McL… https://t.co/r7qSMTIVKk
Course5 Intelligence secures $28m investment https://t.co/tPodAbFUx1 #mrx #marketresearch
Aspect to launch Manchester viewing facility https://t.co/9ZQBkbPRMN #mrx #marketresearch
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
RT @researchlive: MRS and MTab partner on training and certification https://t.co/r3ehEDDGRs #mrx #marketresearch
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments