CMI creates behavioural science team

The team, which is made up of existing staff across current departments, will consist of strategist, researchers and data scientists

Chet Zalesky, president and founder of CMI, said: “For the past few years, the team has been evolving and growing in their experience and knowledge of how to identify and manage habits across a variety of business verticals.

“This announcement gives official recognition to the team and our success in helping brand teams from CPG, to life sciences and B2B gain a competitive advantage on how to market and message their brands and services to grow trial and share.”