The team, which is made up of existing staff across current departments, will consist of strategist, researchers and data scientists

Chet Zalesky, president and founder of CMI, said: “For the past few years, the team has been evolving and growing in their experience and knowledge of how to identify and manage habits across a variety of business verticals.

“This announcement gives official recognition to the team and our success in helping brand teams from CPG, to life sciences and B2B gain a competitive advantage on how to market and message their brands and services to grow trial and share.”