NEWS14 June 2019

CloudXink picks Confirmit for ad and brand testing

Asia Pacific FMCG News

CHINA – Brand and advertising research specialist CloudXink has chosen Confirmit Horizons to support its portfolio of research projects across China.

CloudXink works with FMCG companies across China on pre-testing of advertising and product concepts. Confirmit Horizons was selected to deliver survey design and data integration and analysis.

Ruixing Zong, founder and CEO of CloudXink said: “A core focus for us is integrating various big data sources to provide detailed evaluation for marketing campaigns for large, well-known brands. This includes combining attitudinal and behavioural data, which can be a challenging process.

“We needed a solution that was scalable and able to handle the level and depth of data integration we need to deliver. Confirmit Horizons is an essential tool for us here, providing access to reporting, data visualisation, and dash-boarding.”