NEWS16 June 2011

Claritics unveils social gaming analytics suite

North America Technology

US— Social media intelligence firm Claritics has launched a suite of SaaS analytics tools to provide social gaming companies with behavioural and demographic information about users.

The Claritics Social Intelligence suite provides app developers with user data to help them optimise acquisition, engagement and monetisation campaigns on Facebook and other social media platforms.

CEO Raj Pai said: “There’s a ton of really rich data available in social applications and networks that is currently untapped, and we harness that data to help app developers iterate on things like their monetisation campaigns, virality features and advertising campaigns much faster, more effectively and more frequently.”

Last month, the firm was awarded $1.5m in private equity funding to develop its analytics offering and fuel sales and growth.