Claritics unveils social gaming analytics suite
The Claritics Social Intelligence suite provides app developers with user data to help them optimise acquisition, engagement and monetisation campaigns on Facebook and other social media platforms.
CEO Raj Pai said: “There’s a ton of really rich data available in social applications and networks that is currently untapped, and we harness that data to help app developers iterate on things like their monetisation campaigns, virality features and advertising campaigns much faster, more effectively and more frequently.”
Last month, the firm was awarded $1.5m in private equity funding to develop its analytics offering and fuel sales and growth.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments