NEWS5 July 2013

Citrus brings a bit of Zest to customer data

Data analytics UK

UK — Citrus Analytics has launched CRM analytics software to tap into customer data.

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Citrus said its software, Zest, gets “every last drop of value” from customer databases in an affordable solution that makes analytics fast and easy.

Citrus Analytics founder Paul Hobb said: “We think that the process of extracting valuable insight is much easier with our Zest software, potentially giving companies the edge over their competitors.”

Simon Miller

Data analytics UK

@RESEARCH LIVE

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