NEWS5 July 2013

Citrus brings a bit of Zest to customer data

Data analytics UK

UK — Citrus Analytics has launched CRM analytics software to tap into customer data.


Citrus said its software, Zest, gets “every last drop of value” from customer databases in an affordable solution that makes analytics fast and easy.

Citrus Analytics founder Paul Hobb said: “We think that the process of extracting valuable insight is much easier with our Zest software, potentially giving companies the edge over their competitors.”