NEWS9 July 2021

Cint’s O'Brien joins PureSpectrum in Australia

Asia Pacific News People

AUSTRALIA/SINGAPORE – Online sample company PureSpectrum has appointed Anthony O’Brien as vice-president, ANZ, in Sydney, and Daniel Soh as senior account director in Singapore.


O’Brien, formerly sales director at Cint Australia (pictured), has also previously worked at Ipsos and Toluna. He will lead PureSpectrum’s Sydney office.

The appointment follows the opening of PureSpectrum’s Asia-Pacific headquarters in Singapore.

James Rogers, managing director, PureSpectrum, Asia-Pacific, said: “Having worked closely in the past, I know Anthony to be a leader who powerfully drives growth and industry partnerships. Demonstrating the PureSpectrum ethos, he was the top choice to join our sales leadership team.”

Soh has joined PureSpectrum Asia in Singapore as senior account director, and has previously held roles at Kantar, GfK, and Acorn.

He will work with the core regional team, including the company’s international and domestic lead accounts in Asia.