Cint launches AI sample delivery

The new function is available to users of the company’s sample procurement tool Access Pro, and works across all types of panel sources. The system uses AI technology to sample on an individual panellist basis and collect a completed number of interviews within a defined study period.

Access Pro can now create recommendations on sample sizes needed for individual quota cells, and take action on sampling; evaluating response rates and basing decisions on new data.

Oscar Carlsson, chief innovation officer at Cint, said: “The underlying technology of Access Pro uses proprietary AI technology to define when and how many respondents to invite to certain studies given the fielding requirements.”