21 October 2009
Cinelatino in deal for VOD viewing data
US— Spanish-language film channel Cinelatino has signed a deal to source video-on-demand viewing data from media measurement firm Rentrak.
Data will be provided to Cinelatino through Rentrak’s On-Demand Essentials service, which process daily census-level viewing information from 33 of the country’s cable television operators.
Other recent TV measurement wins for Rentrak include shopping channel Jewelry TV and mobile TV service FLO.
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