NEWS21 October 2009

Cinelatino in deal for VOD viewing data

New business North America

US— Spanish-language film channel Cinelatino has signed a deal to source video-on-demand viewing data from media measurement firm Rentrak.

Data will be provided to Cinelatino through Rentrak’s On-Demand Essentials service, which process daily census-level viewing information from 33 of the country’s cable television operators.

Other recent TV measurement wins for Rentrak include shopping channel Jewelry TV and mobile TV service FLO.