She will head up research to support the digital strategies for MBC, the largest broadcaster in the Middle East.

Chaibi has considerable experience in the areas of new media and traditional media, as well as working on international business. She was previously at Yahoo for six years, most recently as senior director of international research and also worked at Orange as senior media research manager for three years.

She said: “I’m really excited to have moved to this fast growing region which has predictions for the highest advertising growth and already has some of the the highest mobile phone internet use in the world.”