Langstone was at the BDRC-owned data collection agency, PRS, for almost 10 years working her way up to director of qualitative services. She began her career at Research Works.

Central Fieldwork will offer specialist qualitative recruitment services to agencies and clients in the consumer, B2B, healthcare and automotive sectors. It will also provide support services such as incentive management, venue hire, viewing studios, online focus group and community software.

Other staff in the start-up include former Bloom Research research executive, Rob Secchi, who will be senior project executive, and fieldwork manager Elisa Pinon, who previously worked for McDowall Media as operations director. 

Langstone said: “This is an exciting opportunity to lead a new team and develop a strong client service ethos.”