NEWS24 July 2012

Cello’s new CSR initiative examines taboos


UK— Cello Group companies including 2CV, Face, Insight and RS Consulting/Leapfrog are collaborating on a corporate social responsibility (CSR) initiative to carry out research into taboo subjects.

Talking Taboos is designed to be a continuing programme of work covering a range of topics, but it will first look at self-harming among UK teenagers.

Working with the mental health and “wellbeing” charity YoungMinds, the Cello agencies – also including Medergy, MSI, Stripe Communications and The Leith Agency – have carried out qualitative and social media research, with a quant survey of 2,500 parents, teachers, GPs and young people currently under way.

Results will be published in the autumn. Vince Nolan, group chairman of Cello Research and Consulting, said: “Cello’s Talking Taboos focuses on areas where embarrassment, fear or ignorance prevents sufferers from seeking help. As a group we have a unique opportunity to pool our talents and resources to make a real difference.”