Carma upgrades social and media monitoring tools
The company claims that enhancements to its social media service will allow customers to analyse reader comments and hyperlinks within social media sites. The firm claims that the enhancements will help customers to better gauge how discussions in the blogosphere affect their image.
Announced upgrades for NewsAccess include the ability to view social media results alongside traditional media results, apply tone ratings to articles and a range of customisation options for reports.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments