NEWS2 October 2012

BVA launches digital qual research studio

Europe Features

FRANCE— Research agency BVA has announced a new qualitative research platform, BVA Studio.

It is designed to help clients mix the formats they use to carry out qualitative research. These include image analysis, video interviews, vox pops, video chat interviews and ethnography studies. It will also offer clients advice on how to present research findings using multimedia.

BVA is led by chairman Gérard Lopez and general manager Pascal Gaudin. Its US subsidiary In Vivo BVA USA was launched in 2009.

Earlier this year it teamed up with the University of Rennes 1 to explore ways of using neuroscience to measure emotions.