NEWS28 February 2017

British Airways remains UK’s favourite consumer brand

Automotive News Retail Technology Travel Trends UK

UK – British Airways has come out on top of the annual Consumer Superbrands list for the fourth consecutive year. 

British airways crop

Superbrands is a list of the UK’s strongest brands, published annually since 1995.

This year’s list was compiled following a survey of 2,500 UK consumers, who voted on over 1,500 leading brands. They were asked to consider each brand in relation to its perceived quality, reliability and distinction. 

British Airways retained the top slot for the fourth consecutive year, while Lego moved from third place to second, having risen eight positions last year. 

Watchmaker Rolex took third place, followed by tissue manufacturer Andrex and men’s grooming brand Gillette. 

"In what can only be described as a significant year of change, the UK public have very much opted for brands that represent continuity, consistency and comfort," said Stephen Cheliotis, chairman of Superbrands and chief executive of The Centre for Brand Analysis.

"Whether it is John Lewis or Cadbury, the top 20 brands, bar a few notable exceptions such as Google and Apple, are traditional stalwarts of UK life."

The top 20 brands are as follows, with the full list available here

  1. British Airways 
  2. LEGO 
  3. Rolex
  4. Andrex
  5. Gillette
  6. John Lewis 
  7. Mercedes-Benz 
  8. Kellogg's 
  9. Apple 
  10. Coca-Cola
  11. Dyson 
  12. Boots 
  13. Cadbury 
  14. Marks & Spencer
  15. Jaguar
  16. Fairy 
  17. Heinz
  18. Google 
  20. Cancer Research UK