This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

NEWS28 March 2017

Britain’s self image sees significant improvement over past year

Brexit Europe News Trends UK

UK – Britons rate their own nation’s reputation at 80.6 on Reputation Institute’s 0-100 RepTrak Pulse scale; a significant improvement on last year’s survey, which took place before the Brexit vote. 

The current rating of 80.6 places the self-image of the country as ‘excellent'. Last year’s score was 74.1.

The image of Britain among its Eurozone neighbours is also strong, with a combined RepTrak Pulse score of 73.2 across the zone. Within key member nations of the European Union, the UK’s reputation is strongest in Italy ( 78.9 ), and lowest in Spain ( 67.9 ). 

Outside the Eurozone, the greatest support from the UK comes from the United States: the UK’s reputation among Americans is 78.1, and 43.2% of them view the UK’s decision to leave the EU positively. This positive view is also shared by 43% of Swiss, compared with 38.1% of Britons and 21% of the Eurozone on average. 

“From our perspective, the positive economic news from the UK over the past few months has clearly helped to boost Britons’ self-confidence about the UK’s reputation overall," the Reputation Institute report said.