BrainJuicer suffers from client cutbacks in 2012

UK — Online market research specialist BrainJuicer had its worst year since it was established in 2000, according to its chairman Ken Ford.

Reporting on its 2012 results today, Ford said it had been “a poor year”. Although revenues increased marginally to £20.8m, operating profit fell 45% to £1.5m with diluted earnings per share decreasing by 44% to 7.9p.

Ford said: “The major factor behind the sharp decline in 2012 profits was the unexpected non-recurrence of the very high levels of business which BrainJuicer has traditionally generated in the last months of the year.”

Chief executive John Kearon wrote: “Every year, some clients spend unused budget in November and December, but in 2012, many big companies decided instead to cut back, and this had a material affect on our profits.”

He added: “As a result, we reduced costs and we’ll be less reliant on clients releasing spare budgets at the end of the year going forward.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments

Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts