NEWS22 September 2010

BrainJuicer ‘on track’ with first-half revenue at £7.2m

Financials UK

UK— BrainJuicer CEO John Kearon said today the company was on course to meet full-year expectations after reporting a 49% rise in first-half revenue to £7.2m.

The online research agency saw a return to growth in the UK after a flat 2009, with sales up 49% to £3.6m. The US business was up 129% to £1.9m, while Switzerland and Germany posted revenue increases of 19% and 68% respectively.

Only the Netherlands saw sales decline, by 9% to £984,000. This was “partially due to management changes within that office”, said BrainJuicer. In July, the firm announced the appointment of Carola Verschoor, the former international marketing director for coffee innovations at Sara Lee, as managing director in Holland.

Operating profit was up 119% to £505,000. Kearon said: “Our profits are skewed very much towards the second half-year, but our first-half performance gives us confidence that we are on track to meet market expectations for the year as a whole.”

The company performed below expectations in 2009 – but still managed to increase revenue 27%.