Boxclever hires Bunn to lead new Marketing Effectiveness business
Bunn (pictured) joins from Ninah Consulting, Zenith Optimedia’s Analytics and Data Sciences Division, and has previously held analytics-related roles at Nielsen and Nunwood.
Team expertise within the new business includes econometrics-based marketing mix modelling, digital conversion modelling, new media testing and long-term brand equity modelling.
“Our investment responds to industry demands for more customised approaches to Marketing ROI measurement,” said Sam Gardner, Boxclever director. “Colin’s expertise and innovative approaches make him a perfect fit to lead this new venture.”
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