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NEWS25 November 2015

Boxclever hires Bunn to lead new Marketing Effectiveness business

New business News People UK

UK — Insight consultancy Boxclever has launched a new Marketing Effectiveness business, led by Colin Bunn.

Bunn (pictured) joins from Ninah Consulting, Zenith Optimedia’s Analytics and Data Sciences Division, and has previously held analytics-related roles at Nielsen and Nunwood.

Team expertise within the new business includes econometrics-based marketing mix modelling, digital conversion modelling, new media testing and long-term brand equity modelling.

“Our investment responds to industry demands for more customised approaches to Marketing ROI measurement,” said Sam Gardner, Boxclever director. “Colin’s expertise and innovative approaches make him a perfect fit to lead this new venture.”

@RESEARCH LIVE

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