Bob Shullman returns with new survey of America’s affluent

US — Former Ipsos Mendelsohn president Bob Shullman has launched a new business with a new monthly survey of affluent consumers.

Shullman retired from Ipsos in January 2012 with a view to going travelling. He’d been president of Ipsos Mendelsohn since 2008, during which time he’d worked to re-position the Mendelsohn Affluent Survey into a multi-platform and multimedia planning and insights tool.

Earlier in his career he co-founded and ran The Willard & Shullman Group.

His new business is called The Shullman Research Centre. It’s survey, the Shullman Luxury and Affluence Monthly Pulse is designed to gauge the future purchase intentions of affluent consumers, as well as their perspectives on current events, shopping, buying and spending patterns.

The company is online at Shullman.net

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments

Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts