NEWS9 December 2009
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
US— Online data provider BlueKai has launched a new service that profiles online shoppers by the market segments they are interested in.
BlueKai’s In-Market Reports assess the profile of a website’s target audience and help marketers pinpoint new customers according to their shopping patterns on other sites.
For example, some shoppers at an online luxury goods website may have a history of being in the market for trips to Paris, which would enable the site owner or its marketers to target them with new promotions and services.
Omar Tawakol (pictured), BlueKai’s CEO, said: “Advertisers need to know more about their site audience and what they are shopping for. The BlueKai In-Market Report is the first of its kind to provide knowledge into actual shopping patterns vs. audience surveying.”
One client that has already signed up to the service is digital ad agency Razorfish, and the firm’s Matthew Greitzer said that the reports “take the guesswork out of data targeting and let us home in on our most relevant prospects before we spend a penny on media”.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
If the status quo for buying research does not work, what are the alternatives? Jack Miles examines some of the ide… https://t.co/mVoEiK5Yma
Forty1 designs behavioural tool for employee experience https://t.co/0mE35zMpJP #mrx #marketresearch
Consumer confidence rises but personal finance outlook stagnates https://t.co/w2soSOAKSG #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Commercial Director
£80000–90000
Resources Group
Quant / Qual Insights specialist – Comms/NPD/Brand
£50,000–£60,000 + Excellent Benefits
Hasson Associates
Senior Insight Executive – Secondment, Clientside
£36000–38000
Related Articles
And mentoring .. don’t forget the mentoring https://t.co/mteLIw5j1F
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments