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NEWS27 September 2016

Blauw Research launches agile research label

Europe Innovations News

NETHERLANDS — Blauw Research has launched agile research label SPRINT.

SPRINT is intended to help agile working teams and organisations access consumer insight at any time in the development process.

In addition to quick research solutions, it also provides organisations with training on how to integrate customer feedback within their own projects. 

"Several of our clients have adopted agile and scrum techniques for product development and campaigns," said Els Molenaar, CEO of Blauw Research (pictured).

"At the same time, we noticed the hurry some of our clients are in while working on their scrum projects, squeezing insights gathering into a corner. SPRINT makes sure scrum teams will meet their deadlines while keeping a customer centric strategy throughout the development process."

Blauw Research specialises in product development and innovation, marketing and communication and customer experience management. It has offices in the UK, Germany and the Netherlands.