NEWS11 June 2012

Best New Agency

New thinking and innovation are essential to keep the research industry fresh and maintain its long-term future. This award acknowledges the entrepreneurial spirit, achievement and ambition of smaller agencies.

Who should apply?

Any MR agency that has been trading for no more than 24 months(up to 1 July 2012 )and operates within a recognised self-regulatory research framework (MRS Company Partner, employs members of MRS or other equivalent associations outside the UK).

What will the judges be looking for?

  • research innovation (new solutions, concepts and approaches)
  • financial growth
  • client list growth
  • client retention

In particular, the judges will look for evidence that the agency is making a real contribution to evolving the market research industry.

How to apply

A valid entry will comprise:

  • one copy of the submission document
  • one copy of the entry form
  • a high resolution copy of your company logo (in jpg format)

Entries should be sent to by 5pm on Tuesday 31 July 2012.

Submission format

Basis of submission: 500 words (max) Statement supporting your case plus specific additional information.

Your Statement should specify:

  • date of incorporation
  • numbers employed (split between executive and support staff)
  • fees and profit data for two years (where possible)
  • details of sources of start-up finance
  • in the case of subsidiaries or breakaway brands, a full explanation of the relationship with parent companies including ongoing financial and infrastructure support (e.g. access to training, HR, financial management etc)
  • your key clients – you may also include up to three short ( 100 word max) client anecdotes

Only electronic applications in the required format will be considered for this award.

  • Download and complete the Word submission document and entry forms – these two forms will constitute your award application.
  • Your submission will be judged on the merits of the summary/paper alone – no appendices or additional material will be considered.
  • You must send a high resolution version of your company logo, or two logos if the project is an agency/client partnership, in print quality jpg format (about 300dpi) to be used for publicity purposes if your entry is shortlisted for an award.
  • The submission document, entry form and company logo should be sent as attachments to the same email with the subject lineBest New Agency Award Entry 2012.

Rules of entry – Best New Agency

  • The agency must have been trading for no more than 24 months up to 1 July 2012.
  • To enter for this award, the agency must participate in a recognised self-regulatory research framework (MRS Company Partner, employ members of MRS or other equivalent association outside the UK).
  • You must nominate a primary contact on your Entry Form who will take overall responsibility for the entry.
  • The primary contact must ensure that permission to enter the Awards is obtained from all parties involved including any clients or suppliers.
  • Entries must not overtly ‘sell’ any organisation. Company logos are acceptable.
  • The judges’ decisions are final. The Panel will not enter into correspondence about why an entry is not selected as a finalist.
  • By entering the Awards, you grant MRS and our media partners permission to publish your submission to promote our awards schemes and excellence in market research. If your submission contains sensitive information, you should clearly state this and may be asked to provide a redacted version for publishing. This is a condition of entry.
  • Entries must be received by 5pm on Tuesday 31 July 2012 to qualify. No extensions will be granted.

There is an entry fee for this award:

MRS Member/Company Partner
£500 + VAT (£600 ) for first entry
£250 + VAT (£300 ) for each additional entry, in any category

£750 + VAT (£900 ) for first entry
£250 + VAT (£300 ) for each additional entry, in any category

You will be invoiced once your entry has been processed. Failure to pay by 01 September 2012 will cancel your application.

  • Download submission document
  • Download entry form

One ticket to the Awards Dinner in December will be allocated per shortlisted entry. Additional tickets can be purchased nearer the time at the standard advertised price.