NEWS18 April 2011

Bellwether finds no change – marketing budgets still under pressure

Financials UK

UK— Marketing budgets have remained under pressure in the first quarter of 2011 following a downward revision in the final quarter of last year, according to the latest Bellwether Report from the Institute of Practitioners in Advertising.

More respondents to the survey were reporting decreases in their budgets for the first three months of the year than those reporting an increase, but at a rate broadly similar to Q4 2010.

Budgets for the 2011 financial year have been set higher than actual spend in 2010, but report author Chris Williamson, an economist, says: “Cost-cutting remains high on the agenda as firms seek to protect profit margins in the face of strong upward cost pressures and concerns about deficit-busting government spending cuts.”