NEWS29 September 2022

Behaviorally opens Dubai office and hires consultant

Middle East and Africa New business News People

UAE – Consumer marketing insights business Behaviorally has formed a new hub in Dubai and appointed Abhik Gupta as a consultant.

Abhik Gupta

Gupta (pictured) will be based in the Dubai office and has previously held leadership positions at MMJS Consulting, FT Consulting, Nielsen (Middle East and Africa), GfK (Middle East), Godrej Soaps and Colgate-Palmolive (India).

Before joining Behaviorally, Gupta advised clients on business strategy, market development and in-market implementation across the Middle East and Africa.

The Dubai office follows recent Behaviorally offices opened in Geneva, Melbourne, New York, Paris, Hamburg, Frankfurt, Manchester, Manila and Bangkok.

Nichole Gu, managing director of Asia-Pacific at Behaviorally, said: “We are rapidly growing our team in the region, and we’re excited to have Abhik join as he helps to grow our presence in the Middle East.

“With his extensive expertise and as an industry thought leader, he will be a fantastic addition to our team and support our strategic vision throughout this region as Behaviorally keeps expanding.”