Behaviorally opens Dubai office and hires consultant

UAE – Consumer marketing insights business Behaviorally has formed a new hub in Dubai and appointed Abhik Gupta as a consultant.

Abhik Gupta

Gupta (pictured) will be based in the Dubai office and has previously held leadership positions at MMJS Consulting, FT Consulting, Nielsen (Middle East and Africa), GfK (Middle East), Godrej Soaps and Colgate-Palmolive (India).

Before joining Behaviorally, Gupta advised clients on business strategy, market development and in-market implementation across the Middle East and Africa.

The Dubai office follows recent Behaviorally offices opened in Geneva, Melbourne, New York, Paris, Hamburg, Frankfurt, Manchester, Manila and Bangkok.

Nichole Gu, managing director of Asia-Pacific at Behaviorally, said: “We are rapidly growing our team in the region, and we’re excited to have Abhik join as he helps to grow our presence in the Middle East.

“With his extensive expertise and as an industry thought leader, he will be a fantastic addition to our team and support our strategic vision throughout this region as Behaviorally keeps expanding.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments

Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts