BBC invites pitches for ‘next gen’ analytics tool
That’s according to a contract notice issued this week. The broadcaster is expecting to invite a minimum of five agencies to tender and interested parties have until 4 January to file a request to participate.
The BBC says it requires “an online measurement solution which not only supports the operational and tactical insight needed to ensure all its propositions are optimised to offer the best value for money for the audiences, but also caters for its regulatory reporting needs”.
It says web analytics outputs will feed in to the corporation’s Reach, Quality, Impact and Value framework, its assessment of Public Purpose, Service Licence Reviews and Continuous Improvement Programme.
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