NEWS30 June 2023

Bastion Insights creates panel for diverse communities

Asia Pacific Inclusion New business News People

AUSTRALIA – Research company Bastion Insights has launched a large-scale, in-language research panel to help increase understanding between culturally and linguistically diverse (CALD) communities and wider society in Australia.

DEI abstract image

The cross-cultural insights team, called Golden Voice Community, will focus on social, cultural and commercial research and business consulting, targeting CALD communities to understand first-generation migrants’ life and experience in Australia.

The Golden Voice Community will initially concentrate on southern Asian and Chinese communities within Australia, and will focus on building trusted relationships with community members before engaging in research.

Isabel Zhang, general manager of cross-cultural insights at Bastion Insights, said: “Our approach is truly integrated, combining research and insights to develop effective strategies for communication, marketing and policymaking.

“As diverse, complex, costly and hard-to-reach as the CALD community in Australia is, they want and need their voice to be heard. Like all Australians, they have their views and cultural nuances that they want the wider community, businesses and government to better understand.”